Fairfax,
VA
–
The
Laboratory
Products
Association
has
announced
the
topic
and
speaker
for
its
Product
Managers
Breakfast
during
Pittcon
on
Tuesday,
March
15th
from
7:30-‐8:30am
at
the
Georgia
World
Congress
Center.
Ashish
Sood,
who
is
a
Professor
of
Marketing
at
the
prestigious
Goizueta
Business
School,
Emory
University
will
discuss
the
following
topics
related
to
Innovation
and
New
Product
Development:
- How technologies change and compete over time:
A central practical problem that faces managers is when to shift investments from the old to the new technology. New product development and major investments in research depend upon a proper understanding of technological evolution in general. It is also important to know the dimensions of competition between technologies, the process of transition between old and new, and the source of innovations. - Impact of new technologies on existing technologies, firms and markets:
The failure of firms in the face of technological change has been a topic of intense research and debate, spawning the theory (among others) of disruptive technologies. What are the dynamics of competition between the new technology and existing technologies? How does disruption occur and what are the early signs of a disruption by a new technology? Who introduces a disruptive technology and who survives disruption? What are the causes of disruption? When does disruption occur and how can we predict it? - Market returns to new product development:
Some critics assert that an earnings-focused short-term orientation on boosting stock price may undercut investments in innovation that typically have a long payoff. Such critics assume that the market does not reward efforts in innovation that typically take time to payoff. However, accurately assessing the market returns to innovation may be critical to understanding how markets respond to innovation and motivating firms to invest in innovation.
Sood
will
also
present
some
nuances
regarding
the
innovation
practices
specific
to
the
life
sciences
industry
as
well.
Registration
details
can
be
found
at www.lpanet.org/PM
About
the Speaker
Ashish
Sood
is
an
Assistant
Professor
of
Marketing
at
the
Emory
University’s
Goizueta
Business
School
where
he
teaches
marketing
strategy
to
the
undergraduates,
MBA
and
PhD
students.
Professor
Sood's
primary
research
interests
are
in
the
areas
of
innovation,
technology
management,
new
product
diffusion
in
emerging
markets,
and
financial
analysis.
His
research
has
been
published
in
the
Journal
of
Marketing,
Marketing
Science,
Journal
of
Computational
Statistics
and
Data
Analysis,
and
featured
in
many
popular
press
publications.
Prior
to
joining
academia,
he
worked
in
industry
for
twelve
years
managing
sales
and
distribution
of
industrial
products,
product
and
supplier
quality,
and
new
product
development
with
Crompton
Greaves
Ltd.
in
India,
and
Philips
Electronics
in
Singapore.
Professor
Sood
has
a
Ph.D.
in
Marketing
from
Marshall
School
of
Business,
University
of
Southern
California
and
an
MBA
in
Marketing
with
from
Nanyang
Technological
University,
Singapore.
Sood
is
also
an
expert
in
quality
management
and
TQM.