SOUTH SAN FRANCISCO, CA--(Marketwire - January 18, 2011) - American Laboratory,
a leading publication for the laboratory industry, today announced the
launch of their newly redesigned website featuring open-access technical articles, an integrated product directory, product and technology videos,
and a built-in social commenting system. The new design signifies
American Laboratory's continual effort to improve both resources for the
laboratory science community, and product exposure and reach for
laboratory equipment marketers.
American Laboratory has created the ultimate online resource
for Laboratory Scientists. By pairing technical articles with detailed
product specifications and a convenient way to connect with the
suppliers, American Laboratory provides scientists the information they
need at every stage of the buying cycle. Online videos showcase the
latest technologies and streamline decision making by demonstrating new
applications and techniques. "With the addition of the product directory
and the technology videos we hope to make laboratory scientists more
informed decision makers," said Robert Sweeney, Publisher, American
Laboratory/Labcompare.
American Laboratory has also created a more complete
advertising platform for marketers by increasing ad space and product
visibility throughout the site. "At American Laboratory, we are always
looking for ways to deliver more value to our advertisers," said Bo
Purtic, PhD, MBA, General Manager of American
Laboratory/Labcompare. "The redesign provides an improved experience for
our users and will ultimately result in greater returns for our
customers."
About American Laboratory
Headquartered in South San Francisco, California, American Laboratory/Labcompare
is a subsidiary of CompareNetworks, Inc., a leading global media
company for the life science, healthcare and information
industries. American Laboratory/Labcompare provides a platform for
connecting the buyers, users, and sellers of laboratory products and
equipment. By combining an in-depth knowledge of laboratory technologies
with the power of the Internet, American Laboratory/Labcompare offers a
dynamic, relevant, and innovative media-based marketplace for
laboratory information.